The Renegade Rage started when Ann Sieg released her controversial ebook, The Renegade Network Marketer in June 2007. She turned the network marketing industry upside down! Since then our industry has never been the same.. It's been better! She made lots of people mad but she also set many people free.... free to achieve levels of success they never dreamed of in their businesses. Renegades are numbered in the hundreds of thousands and growing everyday!
If you feel confused by the number of "Renegades" out there, you are not alone. It seems there are Renegades all over the Internet! Let's see if I can clear up some of the confusion.
The Renegade Network Marketer - Ann Sieg's EBook that teaches the philosophy and process of attraction marketing and the power of earning multiple streams of income, and obliterating the "old network marketing" ways. In 144 pages you can literally change your life! (If you read the last chapter completely... see below)
The Renegade System - A free training membership site included in your purchase of The Renegade Network Marketer ebook. Did you know that 80% of the people who buy Ann's ebook never log into the free Renegade System that is included? That is because it is explained in the last chapter and it is only for those individuals who are ready, willing, and able to take the necessary steps to succeed on the Internet. The Renegade System is a very unique website that not only has training and marketing tools, but it is also shows you how to sign up with approximately 40 other affiliate companies, embed them in your own version of the ebook and start earning multiple streams of income and generating your own qualified leads. It’s brilliant! Too bad so few network marketers know about it.... Or maybe it’s a good thing!
Renegade University - FREE ONLINE TRAINING founded by Mike Klingler and developed by Ann Sieg herself. Ren U (for short) is a place to receive free online training that teaches network marketers (baby boomers-in particular!) how to become visible on the Internet and attract prospects. All of the tutorials are in written, video, or live webinar format and are designed for the Internet beginner. More advanced training is available when you are ready to graduate from Ren U and enter Renegade Professional.
Renegade Professional - A Paid membership online training offered by Mike Klingler and Ann Sieg. This is a complete resource that offers a large array of video tutorials teaching marketing concepts and strategies from blogging, YouTube video marketing, writing content for the web, lead capture pages, Website development, effective approach to sales and so much more.
Renegade Breakthrough Mentoring Program (RBMP) - the OFFICIAL MENTORING PROGRAM OFFERED BY ANN SIEG herself. This program is designed for those individuals who desire professional marketing instruction and guidance. Ann offers a series of twelve live 90-minute webinars in addition to other trainings. There is a 30-Day money back guarantee, so if you want personal instruction from Ann Sieg, be sure to check it out! Click on the link to read all the details and to see the course curriculum.
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Sunday, June 21, 2009
Wednesday, May 27, 2009
Branding Your Business
When you are in independent business it is critical to step beyond just being a distributor/associate/rep of XYZ company. If you own your own business you are in the business of building YOU Inc. Branding your business is vital to your long term success and profitability.
On Monday June 1st, I will be training on the WorksTeam Monday Night training call on the topic: Branding You, Inc. I will be discussing the importance of branding your business, how doing so can add zeros to your income and how to set yourself apart from all the other thousands of marketers out there. I will also be sharing tips and strategies on how to effectively brand your business in a competitive market place, how to make sure your prospects choose you over your competition and sharing some secrets to put your business in the same league as the big boys....
This is a Webinar you won't want to miss Register Now
To Your Success,
Cammy Stubbs
On Monday June 1st, I will be training on the WorksTeam Monday Night training call on the topic: Branding You, Inc. I will be discussing the importance of branding your business, how doing so can add zeros to your income and how to set yourself apart from all the other thousands of marketers out there. I will also be sharing tips and strategies on how to effectively brand your business in a competitive market place, how to make sure your prospects choose you over your competition and sharing some secrets to put your business in the same league as the big boys....
This is a Webinar you won't want to miss Register Now
You will learn:
- What is a brand
- The importance of a brand
- How to obtain a brand that generates revenues
- Branding strategies
- Website branding
- Affordable branding
Join us Monday June 1st, 2009 at 9:00 pm EST Register Now
To Your Success,
Cammy Stubbs
Monday, May 18, 2009
Renegade Breakthrough - Mentorship Program
Mike Klingler and Ann Sieg both agree that the Renegade Breakthrough Mentorship will have a greater impact on the networking industry than Ann's three e-books, as well as other networking, attraction marketing and online marketing training combined!
That is a Bold statement! Mike says he is basing that statement on the transformation they're seeing in the people who have been going through Renegade Breakthrough - on the way they are conducting themselves in their business ( and the results they are attaining), and the speed in which it is happening for such a large number of people proves that this mentoring program has already made an impressive impact.
Here is an overview of the 6 month Renegade Breakthrough Mentorship program:
You can get started as soon as Ann and Mike make this Renegade Breakthrough Registration link live on May 18th.
During the first 7 days of re-opening the Renegade Breakthrough, Ann and Mike will be adding extra bonus offers that will not be offered again. In fact the cost of Renegade Breakthrough will never be this low again. The cost is $997 the 1st month, then $397/mo. For the next 5 months, or you can save yourself a couple hundred dollars by paying $2795 for the entire mentorship program.You even have a 30 day money-back guarantee so you can attend the first two sessions, and if you decide it isn’t for you – no problem, Ann and Mike will refund your money.
PLUS…..During the next 7 days you’ll also get 12 months of Renegade Professional at no additional cost! That is a savings of $599.40!
If you aren’t already familiar with Renegade Professional, this“click-by-click” training program is guaranteed to help you start generating your own leads online. Under normal circumstances this would cost $49.95/month or $599.40/year.
But if you TAKE ACTION and register right away you’re in for 12 months, at no cost – even if you are ALREADY a Renegade Professional subscriber!
There are a bunch of other extra resources they are including at no cost, (including an interview Ann and I did discussing overcoming some of the challenges I ran into), and some special prices you’ll be able to take advantage of, if you choose to.
IN ADDITION… My Personal BONUS:
For the first 10 people who sign up for the Renegade Professional using the link here at The Attraction Marketer, or in any emails you have received from me, you’ll get 6 months of bi-monthly coaching with me, Cammy Stubbs, for FREE. That’s 12 half-hours one-on-one coaching sessions – a $900 value! If you prefer, you can get weekly coaching for 6 months for only $100/mo. - that’s almost 62% off! (see the coaching with Cammy Stubbs page for more details and regular prices).
So if you are ready to tap into mentorship with Ann Sieg and Mike Klingler, and take your business to the next level, you can get started as soon as they make this link live: Get Started with the Renegade Breakthrough Mentorship program
To your success!
Cammy Stubbs
That is a Bold statement! Mike says he is basing that statement on the transformation they're seeing in the people who have been going through Renegade Breakthrough - on the way they are conducting themselves in their business ( and the results they are attaining), and the speed in which it is happening for such a large number of people proves that this mentoring program has already made an impressive impact.
Here is an overview of the 6 month Renegade Breakthrough Mentorship program:
——————————————
THE 12 RENEGADE BREAKTHROUGH SESSIONS (2 sessions per month)
——————————————
Session #1 – Networking, Alliance, Partnering and JV’s
In this session you’ll learn…
- How to get more done with less work by smart partnering
- Why the new leadership in business means more opportunities for “ordinary” people (actually everyone has unique aspects to bring to the table and they’ll show you how to find yours)
- How to get anyone to joint venture with you
Session #2 – You and Your Business Model: Viability & Long-Term Growth
In this session you’ll learn…
- What it takes for you to succeed in this business in a way that fits your values, personality, and lifestyle
- Websites made easy (“Non-techie” options for getting a strong, attractive presence on the Internet)
- The definitive answers for which networking companies you want to partner with and what products you should promote
Session #3 – Outsourcing & Building an All-Star Marketing Team
In this session you’ll learn…
- Which aspects of your business you should do yourself and which ones you should look for help with (plus, the skills you thought you needed that you NEVER have to develop IF you don’t want to)
- Outsourcing methods to slash costs more than you ever thought possible -– and free up huge amounts of time in the process! The best places to look and the biggest mistakes to avoid when looking for help
Session #4- Market Research: Finding and Creating a Hungry Mob
In this session you’ll learn…
- The secret of building a following of people who are seeking YOU out
- How fun and common interests can turn into sustained and increasing income
- The truth about products that “sell themselves” (and how to find what’s really hot on the market)
Session #5 – Creating Content: Building Your Own Fort Knox
In this session you’ll learn…
- Why what you say does matter and how to attract profitable leads with your opinions, values and observations
- Ethical shortcuts that take the struggle and anxiety out of creating content
- How to effortlessly repackage the same pieces of content multiple times to instantly double or triple the amount of money you make
Session #6 – Copywriting: Words That Sell
In this session you’ll learn…
- A simple way to make sense of copywriting that attracts leads and closes sales
- Step-by-step instruction that makes powerful copywriting easy
- Proven copywriting formulas and techniques that work wonders on the Internet
Session #7 – First Phase of Your Marketing System: Leading With Value
In this session you’ll learn…
- The secret that has turned previously unknown people into legitimate “niche celebrities” online virtually overnight
- The value paradox (How things that are obvious to you will often be seen as PRICELESS REVELATIONS by other people who will then gladly become your prospects and customers)
- Which free websites are the best to use for leading with value, and how to use them to get maximum results
Session #8 – Second Phase of Your Marketing System: Closing The Sale
In this session you’ll learn…
- Why high pressure doesn’t work (or it works but doesn’t last) and what works infinitely better
- How to shift your thinking from scared-of-sales to enthusiastic and confident which makes it much easier to make a lot of money
- Simple things you can do to make it easy and comfortable for your prospects to buy
Session #9 - The Backend: Upsell Profits = Long Term Profits
In this session you’ll learn…
- The money-in-your-pocket version of “it’s more expensive to GET a customer than to KEEP one.”
- How to convince people to stay with you and keep spending with you
- See residual income in a whole new light (one that opens new marketing possibilities for you)
Session #10 – Marketing To Your Lists: Getting Multiple Product Lines
In this session you’ll learn…
- The “multiple streams of income” concept made real (and made easy) for networkers
- How to tap into legal, appropriate, low-effort sources of additional income for yourself and your family
- Money-making shortcut: How to set-up a new income stream WITHOUT a product, website, or even an ad!
Session #11 – Traffic Generation: Stuffing Your Marketing Funnel
In this session you’ll learn…
- The difference between good and bad leads (and why good leads cost surprisingly less)
- A new definition of leadership, and how it can give you more eager, profitable prospects than you ever imagined
- The ultimate traffic generation secret: How to permanently send streams of new visitors to your websites while others struggle to learn the latest online “fads”
Session #12 – Monetization: Turning Losses Into Sources of Profits
In this session you’ll learn…
How the right joint venture converts the dreaded “NO’s” into welcome “cash flow” for you
The magic of repurposing: Turning something that was a flop in one form into a profit generator in another form
Out of the box thinking that turns into out of the ordinary wealth generation
SO THERE YOU HAVE IT!
The complete agenda for EACH and EVERY Renegade Breakthrough session!
Here’s another thing you should know – each session comes in the form of a live webinar (with extensive online Q & A interaction after the fact.) This group interaction and live feedback is a MASSIVE part of this program. The program is designed to accomodate your learning style.
——————————————
8 DIFFERENT LEARNING FORMATSTO MAKE SURE YOU “GET IT!”
——————————————
Everyone learns things differently.
Which is why they”re accommodating every major learning preference with EACH Renegade Breakthrough session.
You’ll get…
1) PDF Transcripts (downloadable)
2) Power-Point Presentations (downloadable)
3) Flow Charts and Diagrams (downloadable)
4) MP3 Files (downloadable) (This way you can listen to each session in your car, on your I-pod or wherever you like!)
5) Webinar Video (online) (This means you can re-play each sessionand watch them at your convenience!)
6) Action Guides (downloadable)
7) Progress Tracker (online)
You can get started as soon as Ann and Mike make this Renegade Breakthrough Registration link live on May 18th.
During the first 7 days of re-opening the Renegade Breakthrough, Ann and Mike will be adding extra bonus offers that will not be offered again. In fact the cost of Renegade Breakthrough will never be this low again. The cost is $997 the 1st month, then $397/mo. For the next 5 months, or you can save yourself a couple hundred dollars by paying $2795 for the entire mentorship program.You even have a 30 day money-back guarantee so you can attend the first two sessions, and if you decide it isn’t for you – no problem, Ann and Mike will refund your money.
PLUS…..During the next 7 days you’ll also get 12 months of Renegade Professional at no additional cost! That is a savings of $599.40!
If you aren’t already familiar with Renegade Professional, this“click-by-click” training program is guaranteed to help you start generating your own leads online. Under normal circumstances this would cost $49.95/month or $599.40/year.
But if you TAKE ACTION and register right away you’re in for 12 months, at no cost – even if you are ALREADY a Renegade Professional subscriber!
There are a bunch of other extra resources they are including at no cost, (including an interview Ann and I did discussing overcoming some of the challenges I ran into), and some special prices you’ll be able to take advantage of, if you choose to.
IN ADDITION… My Personal BONUS:
For the first 10 people who sign up for the Renegade Professional using the link here at The Attraction Marketer, or in any emails you have received from me, you’ll get 6 months of bi-monthly coaching with me, Cammy Stubbs, for FREE. That’s 12 half-hours one-on-one coaching sessions – a $900 value! If you prefer, you can get weekly coaching for 6 months for only $100/mo. - that’s almost 62% off! (see the coaching with Cammy Stubbs page for more details and regular prices).
So if you are ready to tap into mentorship with Ann Sieg and Mike Klingler, and take your business to the next level, you can get started as soon as they make this link live: Get Started with the Renegade Breakthrough Mentorship program
To your success!
Cammy Stubbs
Wednesday, May 6, 2009
Attraction Marketing Webinar; Six Successful Attraction Marketers and One Awesome Host & InterNetwork Marketer, Ann Sieg!
Six Successful Attraction Marketers and One Very Famous Network Marketer, Ann Sieg, will be on a live 90-minute training Webinar Saturday, May 9, 2009 at 12:00 noon EST (9:00 AM PST, 10:00 AM MST, 11:00 AM CST).
This is a webinar I am really excited to being part of, and one you that you will definitely not want to miss. In addition to the live information-packed webinar, the other five ladies and I have written a 75-page ebook, Attraction Marketers: Six Successful Women Share Their Best Internet Marketing Tips and Warn Against Common Marketing Blunders, which we will be giving away at no cost!
Our training topics for the webinar on Saturday will include the following:
This is a webinar I am really excited to being part of, and one you that you will definitely not want to miss. In addition to the live information-packed webinar, the other five ladies and I have written a 75-page ebook, Attraction Marketers: Six Successful Women Share Their Best Internet Marketing Tips and Warn Against Common Marketing Blunders, which we will be giving away at no cost!
Our training topics for the webinar on Saturday will include the following:
- Determining Your Target Market and Create Content for That Niche! (The Works Team Guru, Wendy Mills)
- Secure Your Financial Future by Effectively Using Social Media (Social Media Expert, Diyana Alcheva)
- Branding Yourself (The Works Team Guru, Cammy Stubbs)
- Rejection Free Selling with the Consultative Approach (Renegade Super Guide and Coach & Author, Barbara Silva)
- The Power of A Website (Author, Co-Founder of Empowered Business Entrepreneurs, Lisa Hanfileti)
- Direct Mail to Complement Your Marketing Plan (Author, Co-Founder of Empowered Business Entrepreneurs, Alicia Bausley)
When I first started to learn online marketing, I learned the hard way, by trial and error. For the last 2 years Myself and Wendy Mills have been providing live training on the WorksTeam Monday Night webinars which has greatly shortened the learning curve of many successful independent business leaders.
"I watched every Webinar I could and read any book I could get my hands on. I became consistent in my daily actions and then I took the RIGHT kind of action. Don't delay in your learning curve. " - Alicia Bausley, Author, Co-Founder of Empowered Business Entrepreneurs
Register now for an incredibly value-packed 90 minutes with Six Successful Attraction Marketing Woman and One Awesome Host and InterNetwork Marketer, Ann Sieg!
We'll be giving details on the webinar how to get your free copy of the Ebook, Attraction Marketers: Six Successful Women Share Their Best Internet Marketing Tips and Warn Against Common Marketing Blunders, but if you would like to reserve your copy now, you can do so. If you are unfortunate and are unable to attend the webinar, you'll miss a fantastic event, but you can still reserve a copy of our free ebook.
Reserve your copy of Attraction Marketers: Six Successful Women Share Their Best Internet Marketing Tips and Warn Against Common Marketing Blunders Now!
...and don't forget to register for the Six Successful Women webinar - spaces will fill up fast!
Thursday, February 19, 2009
Ann Sieg's Attraction Marketing Manifesto
Ann Sieg’s Attraction Marketer’s Manifesto has not yet even been released and the internet is already bustling with rumors. If you thought The Renegade Network Marketer was big…
Wait until you see this!
Ann sent me a hard copy of the Attraction Marketer’s Manifesto which arrived two days ago. Since I am sworn to secrecy until launch, I can not share all the details, but…
I will say “Ann has really outdone herself with this free report!”
One of the things I observed with the 7 Great Lies and Renegade Marketer, was that while the information made a enormous impact and helped so many network marketers reach levels of success they only dreamed of…a lot of people just didn’t fully grasp the “big picture” of what these two astounding books were all about. Sure they related to Ann’s struggle in trying to build a network marketing business using the “old school” methods she was told would work if she just “did more of it”, they even use the information and resources to grow their business beyond their expectations, but they didn’t fully understand the extent of what Ann was really teaching in Renegade.
The Attraction Marketer’s Manifesto provides the “big picture” concept with gusto! This 65 page, information-packed report gives the “behind-the-scenes” story of how the Renegade came about. Ann shares the true story, which I witnessed first hand, of how a quiet home school mom from Minnesota nearly crippled her network marketing company…in less than 90 days!
I know this free report alone is going to astound people but it’s literally just the tip of the iceberg of a massive project Ann’s been working on for the last 8 months. There are tons of free content, videos, tools, new websites and resources following the Attraction Marketer’s Manifesto that are going to revolutionize the way information is taught and distributed within our industry.
There is only One Question - Do you want to ride the wave, or be washed out by the Tsunami that is coming?
Reserve your copy of the Attraction Marketer’s Manifesto Now so you don’t miss out on your share of this tidal wave that will sweep over the internet and have a permanent impact on the network marketing industry.
Oh, and here is an Insider’s peak at the Attraction Marketer’s Manifesto’s Table of Contents and the other “spy” photos!
Wait until you see this!
Ann sent me a hard copy of the Attraction Marketer’s Manifesto which arrived two days ago. Since I am sworn to secrecy until launch, I can not share all the details, but…
I will say “Ann has really outdone herself with this free report!”
One of the things I observed with the 7 Great Lies and Renegade Marketer, was that while the information made a enormous impact and helped so many network marketers reach levels of success they only dreamed of…a lot of people just didn’t fully grasp the “big picture” of what these two astounding books were all about. Sure they related to Ann’s struggle in trying to build a network marketing business using the “old school” methods she was told would work if she just “did more of it”, they even use the information and resources to grow their business beyond their expectations, but they didn’t fully understand the extent of what Ann was really teaching in Renegade.
The Attraction Marketer’s Manifesto provides the “big picture” concept with gusto! This 65 page, information-packed report gives the “behind-the-scenes” story of how the Renegade came about. Ann shares the true story, which I witnessed first hand, of how a quiet home school mom from Minnesota nearly crippled her network marketing company…in less than 90 days!
I know this free report alone is going to astound people but it’s literally just the tip of the iceberg of a massive project Ann’s been working on for the last 8 months. There are tons of free content, videos, tools, new websites and resources following the Attraction Marketer’s Manifesto that are going to revolutionize the way information is taught and distributed within our industry.
There is only One Question - Do you want to ride the wave, or be washed out by the Tsunami that is coming?
Reserve your copy of the Attraction Marketer’s Manifesto Now so you don’t miss out on your share of this tidal wave that will sweep over the internet and have a permanent impact on the network marketing industry.
Oh, and here is an Insider’s peak at the Attraction Marketer’s Manifesto’s Table of Contents and the other “spy” photos!
Renegade Professional & Renegade University is closing it's doors!
On Feburuary 20th Renegade University is closing their doors.
Another casualty of the poor economy? Not on your life!
Renegade University will be undergoing a “metamorphosis” and re-emerging at the end of March – even bigger, and better than before.
Since opening it's doors a year ago, Renegade University has been tremendously successful. They have taken beginners and the technically challenged by the hand and walked them through step-by-step to creating their first blogs, internet content, video, lead generation and creating income. They have helped more people, new to internet and attraction marketing in building their business, than any other resource of it's kind.
Current members, and anyone joining before Renegade University before they close on Feb. 20th, will continue to have access to all of the training available, plus new training that they’ll be adding.
When the new Renegade Professional re-opens in late March the $1 trial will be gone and the cost for subscription will increase from $39.95/month to $49.95/month, however, those who are already members of Renegade Professional, or join or upgrade from the free Renegade University membership before Feb. 20th, will remain at the $39.95 price for as long as they remain active subscribers.
So if you are not a Renegade University member yet, join Renegade University now!
Renegade Professional has gained the attention of some of "the biggest" names and marketers in the home-based industry and now Renegade Professional will be taking their training to the next level.
Those who have been involved in the preparation for this renovation believe that this will be the single biggest launch the Internet networking industry has seen to date.
It’s been nothing short of astonishing what the Renegade Professional has been able to help people achieve. Those “in the game” of online attraction marketing, or in the networking industry, will sooner or later be a Renegade Professional Member… either as a newbie playing ‘catch up’, or as a leader using this resource for more exposure.
Once you join, log into Renegade University and go directly to Step 3. The $1 Trial link is at the bottom. If you need more information about Renegade University and the Renegade System, go to Renegade System
Those who have upgraded to Renegade Professional will not only have secured a lower subscription price, but will get the inside details first. You’ll be able to position yourself in front of this tidal wave in the industry, and leverage it to grow your lists and your business.
Another casualty of the poor economy? Not on your life!
Renegade University will be undergoing a “metamorphosis” and re-emerging at the end of March – even bigger, and better than before.
Since opening it's doors a year ago, Renegade University has been tremendously successful. They have taken beginners and the technically challenged by the hand and walked them through step-by-step to creating their first blogs, internet content, video, lead generation and creating income. They have helped more people, new to internet and attraction marketing in building their business, than any other resource of it's kind.
Current members, and anyone joining before Renegade University before they close on Feb. 20th, will continue to have access to all of the training available, plus new training that they’ll be adding.
When the new Renegade Professional re-opens in late March the $1 trial will be gone and the cost for subscription will increase from $39.95/month to $49.95/month, however, those who are already members of Renegade Professional, or join or upgrade from the free Renegade University membership before Feb. 20th, will remain at the $39.95 price for as long as they remain active subscribers.
So if you are not a Renegade University member yet, join Renegade University now!
Renegade Professional has gained the attention of some of "the biggest" names and marketers in the home-based industry and now Renegade Professional will be taking their training to the next level.
Those who have been involved in the preparation for this renovation believe that this will be the single biggest launch the Internet networking industry has seen to date.
It’s been nothing short of astonishing what the Renegade Professional has been able to help people achieve. Those “in the game” of online attraction marketing, or in the networking industry, will sooner or later be a Renegade Professional Member… either as a newbie playing ‘catch up’, or as a leader using this resource for more exposure.
Once you join, log into Renegade University and go directly to Step 3. The $1 Trial link is at the bottom. If you need more information about Renegade University and the Renegade System, go to Renegade System
Those who have upgraded to Renegade Professional will not only have secured a lower subscription price, but will get the inside details first. You’ll be able to position yourself in front of this tidal wave in the industry, and leverage it to grow your lists and your business.
Monday, February 2, 2009
Collateral Marketing
What is Collateral marketing? Collateral marketing is when you offer a tangible product of value that you can get into the hands of your potential clients or business partners.
The piece can be in the form of: E-Books, videos, DVD, audio CD, Magazine, Pamphlets, product samples, Newsletters...
What are the benefits of Collateral Marketing?
Things to consider when implementing collateral marketing:
People love free stuff, use that to your advantage! This does NOT have to be expensive, in fact the cheaper it is for you to distribute the better off you will be financially. $$ is the #1 reason people fail in business. People can blow their budgets very quickly here, I have talked with thousands of independents who have maxed out credit cards and had nothing to show for it.
Marketing pieces that are electronic are a great pieces because once you have the piece composed, it is free to redistribute thousands of times over. You can write your own material, outsource it or purchase an ebook that has resale rights and make it yours. They can however run the risk of being downloaded and forgot about or lost into cyberspace.
Tangible pieces are effective because they are something that your prospects can touch and feel and more likely to be left out on a desktop or counter as a visual reminder but will cost you more per unit.
Either way always make sure you have your personal contact information as well as your website on or in the piece so that it is viral, you want people to be able to find their way back to you and if they share it with someone else you will be the one who they come to for more information.
I recommend that you utilize several forms of marketing both on and off line. Use electronic methods to get your foot in the door but always offer secondary offers so that once someone opts in for additional offers they are more qualified and warrant an offline piece.....
Everything you do should be branding YOU, your business is.... YOU.inc
The piece can be in the form of: E-Books, videos, DVD, audio CD, Magazine, Pamphlets, product samples, Newsletters...
What are the benefits of Collateral Marketing?
- Acts an incentive for prospects to opt-in to your lists
- Most effective way to generate your own leads
- Allows you to show the value and benefits of your product/service
- Builds trust and rapport
- Establishes your credibility
- A way of pre-selling whatever it is that you are offering
- Effective way of sorting and sifting the quality leads from others
- Can be effective in targeting a targeted niche
- Viral marketing
- Can be very inexpensive form of marketing
- Generate another stream of income
Things to consider when implementing collateral marketing:
- Know who your target market is
- What they are interested in
- What their concerns and desires are
- Identify what is of value to them
- Have a clear understanding of what the purpose of the piece is
- How will you distribute it
- What is the cost involved
- How is this branding you
- What other supporting information do you want to include
- How can you make your lading/capture pages unique
- What is your follow up system going to be
People love free stuff, use that to your advantage! This does NOT have to be expensive, in fact the cheaper it is for you to distribute the better off you will be financially. $$ is the #1 reason people fail in business. People can blow their budgets very quickly here, I have talked with thousands of independents who have maxed out credit cards and had nothing to show for it.
Marketing pieces that are electronic are a great pieces because once you have the piece composed, it is free to redistribute thousands of times over. You can write your own material, outsource it or purchase an ebook that has resale rights and make it yours. They can however run the risk of being downloaded and forgot about or lost into cyberspace.
Tangible pieces are effective because they are something that your prospects can touch and feel and more likely to be left out on a desktop or counter as a visual reminder but will cost you more per unit.
Either way always make sure you have your personal contact information as well as your website on or in the piece so that it is viral, you want people to be able to find their way back to you and if they share it with someone else you will be the one who they come to for more information.
I recommend that you utilize several forms of marketing both on and off line. Use electronic methods to get your foot in the door but always offer secondary offers so that once someone opts in for additional offers they are more qualified and warrant an offline piece.....
Everything you do should be branding YOU, your business is.... YOU.inc
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